ALDI is a supermarket chain well-known for its high-quality products at low prices. In 2022, ALDI launched the “Made to Move” catalogue, which aimed to boost sales in the fitness and wellness categories by presenting a coordinated fashion look combined with training accessories and wellness items for the pantry.

Method

• The campaign was launched with a print catalogue that was distributed through letterbox targeting metro and country/regional areas. The catalogue featured a bright, stripped-back aesthetic that allowed the latest fitness fashion range to jump off the page with a summery vibe that carried through each theme, creating a cohesive and easy-reading catalogue that inspired a new year makeover across multiple categories.

The results

• The campaign was a success, with core range sales seeing their first lift of the new year (>1.5% above LY) and Special Buys sell-through bang on target.

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