Method
Titled Inspirations, the magazine provides a wealth of entertainment, information and ideas about the readers’ next holiday, with specific details of the latest destinations, holiday types and packages. This content supports other Travel Associates campaign and tactical marketing activity, with similar content used across the full range of social media and programmatic channels. Travel Associates also produce a number of brochures, which offer a hand-picked selection of luxury hotels and resorts to give clients a taste of the properties available through the brand. As well as stunning imagery and descriptions, authentic reviews of the holidays are provided by advisers, which drives clients to directly engage with them for follow-up advice and enquiries.
The results
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