The Halloweekend campaign was a success, and in spite of COVID restrictions and supply chain issues, Kmart fell just slightly below their ambitious sales target, earning a sales growth of $13.2 million instead of the planned $14 million. However, Kmart maintained its position as the #1 retailer for the Halloween holiday, and the Snapchat filter exceeded expectations in terms of awareness and conversion. The campaign also led to an increase in website traffic, with its Halloween page receiving 4% more traffic than its average traffic.
Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.