With the help of BMF, ALDI produced a print magazine showcasing ALDI’s products. The magazine featured a ‘Fine-ish Dining’ meal plan that showcased five family meals customers could recreate for under $100, while incorporating fresh vegetables. The magazine included easy-to-follow recipes and handy shopping lists. It was then distributed through letterbox, targeting both metro and regional.
The budget friendly aspect of the meal plan, and the convenience that the plan provided, received a positive response from consumers and in follow-up research. The campaign resulted in a 3% bump in core range sales and a 2-point lift in ‘low price’ perception, compared to the previous period.
Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.