Traffic Folding Ad
According to Transport Analysis, there are over 4.8 million passenger cars on the road in Sweden, up 1.6% from last year and climbing. Swedish public transport services Västtrafik, responsible for buses, trains, ferries and the Göteborg tramway, wanted to encourage people to travel via bus to ease the traffic congestion. To do this, the company produced a folding print ad visually displaying the difference in road traffic when travelling together on a bus.
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