Sending It In Style – Tomorrowland Use Direct Mail
Tomorrowland is one of the biggest electronic dance music festival held in Boom, Belgium. The festival runs for six days over two weekends and caters to over 400,000 attendees.
Each year the festival sends tickets, maps and event information in an impressive themed and personalised direct mail piece. Time sake, best spoke and luxurious piece that plays music engages the imagination, anticipation and excitement of the attendees.
Tomorrowland also offers a post office on site. The aim is for attendees to spread their memories from the festival to the world, thanks to unique Tomorrowland stamps that were created. A package of five identical postcards, presented in a printed latch carrier added to the artistic look and feel of the festival. Enhancing the emotive triggers and sensory engagement, recipients of the postcards could play the postcards with innovative technologies on their record players at home.
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