Toyota’s Interactive Print Ad
Toyota wanted to bring real life to print and that’s exactly what they did with their magazine advertisement showcasing the 2018 Toyota Camry. The automotive company teamed up with InStyle magazine to create a first of its kind interactive ad that stimulates sight, touch, sound and smell. This pop-up ad requires readers to grip the paper door handles to reveal the features of the new model. This ad will sure drive consumers to their nearest Toyota dealership.
See the ad in action here
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