There’s nothing like having a challenge to make something while sharing a beer with a few mates, and that’s exactly what Honest Brew gave to their existing customers. Avid drinkers of The Howler were given a task to turn an ordinary postal tube into a woofer using only three pins. This direct mail piece instantly grabbed people’s attention, and the challenge made it intriguing. Those stumped by the challenge were directed to Honest Brew’s YouTube channel to find the crafty answer. In an attempt to spread the word about The Howler, customers received a welcome voucher to gift to a friend and it worked. In just three months, new customer sign ups increased by 17%.
See how it works here
Like this story? Check out more inspiration here.