The Customisation Issue

Welcome to the second edition of VoPP Mag.

Entitled The Customisation Issue this edition treats readers to the latest local (ANZ) and global campaigns from brands who are customising all aspects of their print marketing to foster that all powerful connection with consumers:

• KitKat offered daily winners the opportunity to design their very own KitKat bar packaging and;
• Maybelline NY leveraged customer data and produced a catalogue customised to each individual’s personal beauty regime – upselling 55% of recipients to better products.

Download the VoPP Mag below or better yet, subscribe now for the full print experience.