Start typing and press Enter to search

Tech Fatigue

Tech fatigue is growing, keeping print in the mix is key to retaining your ‘cool’.

Emerging today are consumer groups who have never known a world without the internet, mobile phones and email. Yet are these generations the most supportive of digital communications or is there a wave of change? Trends analysis predict it is the ‘digital generations’ that are switching off – they are ‘de-teching’. The latest buzzword defines tech fatigue as gen-Y consumers, whilst digitally savvy and fluent, are putting down their digital devices and opting for the experience, the nostalgia and the privacy of reality. For marketers, this means keeping physical in their mix to remain connected and achieve good ROI.


Download this ready-designed PDF full of the latest research. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.

 

Return on Investment

Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.

 

LATEST CASE STUDIES

BCF – Magazine

To engage with the lucrative over-55 demographic, they created a range book, showcasing the breadth of caravan accessories to raise awareness of the brand and increase sales. How they did it Using Print Marketing BCF created an online range book to sell the dream of being outdoors Distributed just before Easter – the peak time for caravanning – the book achieved maximum impact in the preparation phase of the season. Results 1.8 million EDM views 300% Sales increase Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.

Subscribe to VoPP