Emerging today are consumer groups who have never known a world without the internet, mobile phones and email. Yet are these generations the most supportive of digital communications or is there a wave of change? Trends analysis predict it is the ‘digital generations’ that are switching off – they are ‘de-teching’. The latest buzzword defines tech fatigue as gen-Y consumers, whilst digitally savvy and fluent, are putting down their digital devices and opting for the experience, the nostalgia and the privacy of reality. For marketers, this means keeping physical in their mix to remain connected and achieve good ROI.
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Kit Kat Japan created packaging designed to trigger an interactive user experience Kit Kat Japan wanted to inspire the country to send students Kit Kat bars to say “Kitto katsu, you’ll surely win on your exams”. How they did it Kit Kat Japan turned to Japan Post for support. Japan has over 20,000 post offices across the country This partnership allowed the brand to create Kit Kat Mail Kit Kat consumers could buy Kit Kat Mail at the post office, write a personalised message and send it to family and friends The results Over $11 million worth of free brand publicity Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.