Emerging today are consumer groups who have never known a world without the internet, mobile phones and email. Yet are these generations the most supportive of digital communications or is there a wave of change? Trends analysis predict it is the ‘digital generations’ that are switching off – they are ‘de-teching’. The latest buzzword defines tech fatigue as gen-Y consumers, whilst digitally savvy and fluent, are putting down their digital devices and opting for the experience, the nostalgia and the privacy of reality. For marketers, this means keeping physical in their mix to remain connected and achieve good ROI.
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Coca Cola’s held its long-term position of inclusion once again when they used print advertainment to showcase their ‘The Wonder of Us’ poem How they did it Coca Cola used print marketing The campaign also provided confidence and commitment with persuasive words of safety A different person’s handwriting wrote each line of the poem Results The advert received 2.5 billion total impressions 500 press stories The poem also drew attention from press outlets in lifestyle media, including several LGBT publications Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.