Emerging today are consumer groups who have never known a world without the internet, mobile phones and email. Yet are these generations the most supportive of digital communications or is there a wave of change? Trends analysis predict it is the ‘digital generations’ that are switching off – they are ‘de-teching’. The latest buzzword defines tech fatigue as gen-Y consumers, whilst digitally savvy and fluent, are putting down their digital devices and opting for the experience, the nostalgia and the privacy of reality. For marketers, this means keeping physical in their mix to remain connected and achieve good ROI.
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Schöb developed a direct mail campaign demonstrating their skills by sending out a unique mailer made out of wood and raw bark that included a brochure How they did it Creating a sustainable, personalised direct mailer in a high-quality, personalised sleeve made out of real wood – raw bark The mailer contained a brochure that used attractive images and brief texts to depict the route that the Swiss wood travels from forest to finished wooden structure. Results Schöb achieved an 18% increase in new customer Seven new projects Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.