A special relationship exists between print publications and their readers. It’s a deep attraction no advertiser would deny. You pay for a newspaper and magazine and then enjoy the content – journalism and advertising hand-in-hand. It is an intimate one-on-one conversation
Schöb developed a direct mail campaign demonstrating their skills by sending out a unique mailer made out of wood and raw bark that included a brochure How they did it Creating a sustainable, personalised direct mailer in a high-quality, personalised sleeve made out of real wood – raw bark The mailer contained a brochure that used attractive images and brief texts to depict the route that the Swiss wood travels from forest to finished wooden structure. Results Schöb achieved an 18% increase in new customer Seven new projects Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.