Catalogues perform the strongest amongst Retail markets holding first position across many categories with Groceries, Alcoholic Beverages, Children’s Wear and Toys being the highest rating. Further to note is 36% of Australians nominate Catalogues as most useful for Clothing and Fashion purchases.
To engage with the lucrative over-55 demographic, they created a range book, showcasing the breadth of caravan accessories to raise awareness of the brand and increase sales. How they did it Using Print Marketing BCF created an online range book to sell the dream of being outdoors Distributed just before Easter – the peak time for caravanning – the book achieved maximum impact in the preparation phase of the season. Results 1.8 million EDM views 300% Sales increase Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.