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Media Most Useful

Catalogues perform the strongest amongst Retail markets holding first position across many categories with Groceries, Alcoholic Beverages, Children’s Wear and Toys being the highest rating. Further to note is 36% of Australians nominate Catalogues as most useful for Clothing and Fashion purchases.

Path to Purchase

Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.

 

LATEST CASE STUDIES

Qantas Rewards Magalogues

Australia’s premier airline, Qantas, run a successful loyalty scheme – Qantas Frequent Flyer, which rewards members with Qantas Points that they can exchange for products and services at a number of outlets, including the Qantas Store.

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