Heavy print media users are more likely to be above average income earners, better educated and big spenders. Heavy Unaddressed Mail and Magazine readers are most likely to be big spenders. Heavy readers of Addressed Mail and Newspapers are more trusted for advice by those making financial or investment purchases. Those who are heavy Magazine and Catalogue readers are more open to trying new products.
Coca Cola’s held its long-term position of inclusion once again when they used print advertainment to showcase their ‘The Wonder of Us’ poem How they did it Coca Cola used print marketing The campaign also provided confidence and commitment with persuasive words of safety A different person’s handwriting wrote each line of the poem Results The advert received 2.5 billion total impressions 500 press stories The poem also drew attention from press outlets in lifestyle media, including several LGBT publications Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.