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The paper and print industries employs ~321,000 Australians making it one of the largest manufacturing employers in the country. From designers to writers, printers and distributors, the paper and print industries employs cross-skilled Australians in both regional and metropolitan locations. Continuing to deliver a ~$7.1 billion industry.


Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.

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Qantas Rewards Magalogues

Australia’s premier airline, Qantas, run a successful loyalty scheme – Qantas Frequent Flyer, which rewards members with Qantas Points that they can exchange for products and services at a number of outlets, including the Qantas Store.

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