The paper and print industries employs ~321,000 Australians making it one of the largest manufacturing employers in the country. From designers to writers, printers and distributors, the paper and print industries employs cross-skilled Australians in both regional and metropolitan locations. Continuing to deliver a ~$7.1 billion industry.
To engage with the lucrative over-55 demographic, they created a range book, showcasing the breadth of caravan accessories to raise awareness of the brand and increase sales. How they did it Using Print Marketing BCF created an online range book to sell the dream of being outdoors Distributed just before Easter – the peak time for caravanning – the book achieved maximum impact in the preparation phase of the season. Results 1.8 million EDM views 300% Sales increase Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.