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Employment

The paper and print industries employs ~321,000 Australians making it one of the largest manufacturing employers in the country. From designers to writers, printers and distributors, the paper and print industries employs cross-skilled Australians in both regional and metropolitan locations. Continuing to deliver a ~$7.1 billion industry.

Efficacy

Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.

 

LATEST CASE STUDIES

SCHöB

Schöb developed a direct mail campaign demonstrating their skills by sending out a unique mailer made out of wood and raw bark that included a brochure How they did it Creating a sustainable, personalised direct mailer in a high-quality, personalised sleeve made out of real wood – raw bark The mailer contained a brochure that used attractive images and brief texts to depict the route that the Swiss wood travels from forest to finished wooden structure. Results Schöb achieved an 18% increase in new customer Seven new projects Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.

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