Turning a new page: The brandzine phenomenon is set to take off. The catalogue industry is booming in Australia and now brands are increasingly looking to position their advertising around tailored content in order to reach their audience on a more engaging level.
Kit Kat Japan created packaging designed to trigger an interactive user experience Kit Kat Japan wanted to inspire the country to send students Kit Kat bars to say “Kitto katsu, you’ll surely win on your exams”. How they did it Kit Kat Japan turned to Japan Post for support. Japan has over 20,000 post offices across the country This partnership allowed the brand to create Kit Kat Mail Kit Kat consumers could buy Kit Kat Mail at the post office, write a personalised message and send it to family and friends The results Over $11 million worth of free brand publicity Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.