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Queensland University of Technology experiments with virtual reality

To reinforce QUT’s positioning as a forward-thinking and innovative tertiary institution, they utilised Google Cardboard to deliver a truly sensory experience to prospective students. 

How they did it

  • QUT developed the Global Goggles campaign which created a virtual reality experience for prospective students
  • The Goggles showed a 360-degree rendering of the Brisbane skyline with landmarks from all over the globe
  • 15,000 prospective students and their families who visited the QUT Open Day were given a pair of Global Goggles

The results

  • Global Goggles was a highly effective branding opportunity for QUT and reinforced their brand positioning of being at the forefront of innovation and global technology
  • The ability to send a Google Cardboard pack to potential students nationwide offered a novel approach to making remote students feel included and aids the explorative phase students go through before choosing their university

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