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Porter is keeping the fashion industry on its heels

E-Commerce powerhouse NET -A- PORTER took a risk and moved out of its comfort zone publishing a print magazine, Porter. With young minds as the target audience, Porter had to be innovative to capture their attention, increase sales and become the main go to resource for its audience.

How they did it

  • Porter magazine features imagery of products, trends and brands with over 500 items available for purchase inside each issue
  • The magazine is set up to allow readers to purchase products instantly via the Net-Porter app
  • Readers can scan products with the app and be taken directly to the website to purchase the item

The results

  • Porter readers have increased their spend by 125%
  • Porter readers visit the Net-A-PORTER website 25% more

Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.

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