Value of Paper and Print

Penrith Homemaker Centre

By using direct mail, the Penrith Homemaker Centre managed to build brand awareness within a large audience while offering inspiration and a tempting competition.

How they did it

  • The look-book featured styling tips, a DIY guide for an outdoor BBQ area, and a broad product range at varying price points to cater for all budgets and styles.

  • A shop-to-win competition also encouraged spends of over $100, giving shoppers the chance to win a $20,000 in-store shopping experience.

The results

  • Overall, the campaign resulted in a 10% increase in foot traffic during the campaign and a significant boost in database figures.

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