OPSM created a book to launch consumers into action

One in six kids have a vision problem and for many it’s undetected. OPSM wanted to address this issue and produced a printed book and online app that incorporates vision testing methods to allow parents to screen their children’s sight and determine whether they need an eye test.

How they did it

• The book could identify three critical tests that would detect the most common vision problems for children and then integrated them into a story
• The story came with an instructional manual and screening kit that enables the tests
• While parents read the story, they use the kit contents to guide the child through each interactive ‘test’ and record their scores in the instructional manual

The results

• 188% increase in kid’s eyewear packages
• 89% increase in OPSM consultation bookings
• 14% increase in sales, directly attributed to campaign
• #1 Health App in the Apple Store during launch
• Almost 50,000 engagements on social media in its first two weeks

Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.