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PIP INC – SOFTWARE DIRECT MAIL

A strong brand identity with community ethics and empowerment of people is long established with strong campaigns and maintained today.

How they did it

  • Pip Inc used direct mail
  • Sending out postcards and engaging with their database
  • A multi-channel campaign designed to identify prospects

Results

  • 4.5% response rate of visits to the generic URL
  • 16% said they wanted to be contacted to learn more
  • more than 500 warm leads to call, 17% of which fell into ‘hot prospects’

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