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NISSAN – INNOVATIVE NEWSPAPER ADS

Nissan layered print and digital media to increase sales

Nissan utilised the extensive reach of newspapers to build hype and increase the number of test drives for their Nissan Altima. To do this, Nissan collaborated with Layar, leaders in augmented reality technology, to bring print to life.

 

How they did it

  • The ads ranged from banners to full-page spreads, with the banners featuring on every page in the newspaper highlighting different aspects of the Altima
  • The full-page ads showed an image of the car and a message telling readers to download the app ‘Layar’ on their smartphones or tablets
  • Once downloaded, readers could hover their device over the ad and exclusive videos of the car alongside information such as the car’s performance, interior, its safety shield and technology were revealed

 

The results

  • 65% increase in test drives
  • 42% click through rate

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