Start typing and press Enter to search

You've reached premium content!

MY BEAUTY SPOT

The primary objective was to engage 4,000 loyal customers with a new celebrity scent and fragrance while also showcasing the extensive product range.

How they did it

  • My Beauty Spot used direct mail
  • Chosen for You campaign was designed to increase brand awareness
  • The direct mail piece acted as a call to action driving consumers to purchase a luxury fragrance.

Results

  • The campaign delivered just over $1M in fragrance sales

Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.

This content requires a subscription

Already a member? Click here

Choose the VoPP Membership that’s right for you

We believe in spreading the word about effective marketing. That’s why our memberships are based on Annual Turnover –affordable content for everyone.

Commercial

  • $500 – $0M to $5M
  • $1,500 – $5M to $10M

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates

Commercial Plus

  • $2,000 – $10M to $20M
  • $2,500 – $20M to $50M
  • $3,500 – $50M to $80M

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • PR and Media opportunities

PLATINUM

  • $5,000 – $80M to $100M

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • Keynote Speaker x 1 per annum
  • Campaign/event support or partnership
  • PR and Media opportunities

PLATINUM
PLUS

  • $10,000 – $100M Plus

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • Keynote Speaker x 1 per annum
  • Campaign/event support or partnership
  • PR and Media opportunities

REPRESENTATIVE
BODY MEMBER

  • $15,000

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • Keynote Speaker x 1 per annum
  • Campaign/event support or partnership
  • PR and Media opportunities
  • * Representative Body Members: Membership benefits are applicable to Representative Body Member staff. Joint activities negotiated with Representative Body Member Associates are by agreement only. Representative Body Members are not recipients of full membership benefits received by Commercial, Commercial Plus or Platinum members.

PARTNER
MEMBER

  • By Agreement

  • VoPP Mag copies to distribute
  • Access to premium website content
  • Access to native artwork files to rebrand and share
  • TSA eNews updates
  • Sales Team Briefing x 1 annum
  • Keynote Speaker x 1 per annum
  • Campaign/event support or partnership
  • PR and Media opportunities
  • *Partner Member: Sponsorship opportunities can be arranged by agreement.
Subscribe to VoPP