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LUXURY PRINT – LEAN BACK AND FEEL THE QUALITY

Brands are tapping into luxury print to engage consumers and drive sales

With this growth in the luxury market we are seeing brands utilising high-end paper, stunning photography and upscale content to showcase their luxury offerings and attract consumers.

How they did it

  • Fairfax Media launched a quarterly magazine, Executive Style
  • American Airline’s in-flight magazine featured A-list celebrities on the cover
  • Jellis Craig tapped into luxury embellishments to target the Chinese market

The results

  • 10,000 American Airline Facebook likes
  • 80 auctions and record results for Jellis Craig

 

Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.

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