Lass Natural Cosmetics use a minimal amount of artificial preservatives in their products compared to their competitors. This means they tend to have a much shorter shelf life and so stock clearance sales are regularly employed in order to move old product quickly. They are a ‘natural cosmetic’ company and looked to the paper substrate to align with their brand messaging.
How they did it
Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.