Kit Kat Japan created packaging designed to trigger an interactive user experience

Kit Kat Japan wanted to inspire the country to send students Kit Kat bars to say “Kitto katsu, you’ll surely win on your exams”.

How they did it

• Kit Kat Japan turned to Japan Post for support. Japan has over 20,000 post offices across the country
• This partnership allowed the brand to create Kit Kat Mail
• Kit Kat consumers could buy Kit Kat Mail at the post office, write a personalised message and send it to family and friends

The results

• Over $11 million worth of free brand publicity

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