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KFC – UTILISED NEWSPAPERS TO APOLOGISE TO THEIR CUSTOMERS

KFC used the power of newspapers to say sorry

KFC wanted to apologise to their angry customers for the closure of their restaurants due to a shortage of chicken in the country, and restore loyalty and customer confidence in the brand again.

How they did it

  • KFC used humour in a full page newspaper apology
  • The brand cleverly changed their infamous logo from KFC to FCK
  • The ad was published in the Metro and The Sun newspapers

The results

  • The ad was shared over 219 million times
  • The ad reached nearly 800 million with editorial coverage

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