Justice in Print
A poster and press ad campaign designed to highlight the lack of women in the Egyptian workforce has found its perfect home in print. Created by ad agency DDB for UN Women in Egypt, the Where’s Wally? style series of intricate images challenges the viewer to spot the sole woman in the crowds of workers and focuses on the three male-dominated industries of politics, sciences and technology. “Even though the percentage of women in the workforce is so low, the issue still goes largely unnoticed,” says Firas Medrows, Executive Creative Director of DDB Dubai. “By creating these elaborate ads that you really spend time looking at, we wanted to raise awareness for the cause.”
Click here to view the full series. Can you spot her?
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