Start typing and press Enter to search


Jeep utilised print media to increase sales and brand awareness

To combat the consumer perception and market Jeeps more effectively in the growing SUV segment, Jeep embarked on a new strategic direction with the ‘Don’t Hold Back’ brand platform and in doing so coined the incredibly successful “I bought a Jeep” catchphrase.

How they did it

  • The marketing campaign dramatised the reactions of people hearing someone had bought a Jeep, and turned these reactions into a positive
  • The multi-media campaign utilised television advertisements, targeted online advertising and print media
  • The advertisements ran in numerous national and regional newspapers

The results

  • 39% increase in sales
  • Website traffic grew by 400% between 2011 and 2014
  • Engagement with the brand on social media was exceptional

Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.

Subscribe to VoPP