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Introducing Angela, the helpful poster

‘Ask for Angela’ poster campaign gets global attention

When scrolling through profiles and swiping right is how many are meeting their potential mate, making sure you’re safe couldn’t be more important. The county council of Lincolnshire, England recognised this and created a way for victims to get out of any unsafe situations.

Posters introducing Angela, a code word for bartenders, were placed in women’s bathrooms are various bars in Lincolnshire. When hearing “Angela”, bartenders would be alerted that the woman needed help and could discreetly provide assistance to help her exit the situation safely.

These posters are spreading throughout England and helping to promote a cultural change in relation to sexual violence and abuse in a simple yet extremely effective way.

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