Bombay Sapphire teamed up with Shazam to bring their customers the ultimate brand experience. To do this, the brand leveraged augmented reality to extend the conversation beyond the point of purchase. Consumers with the Shazam app were encouraged to scan the code attached to the neck of the bottle to reveal an immersive and colourful adventure. Not only did the bottle come to life through digital activation, but scanners also received exclusive content including videos of Bombay Sapphire recipes. Anyone else feeling the sudden urge for gin?
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