IKEA’s Pregnancy Ad

IKEA’s Pregnancy Ad

Do you want to know if you’re pregnant? Forget the standard pregnancy test, get your hands on IKEA’s latest magazine ad that doubles as a pregnancy test.

The furniture retail giant teamed up with Swedish advertising agency Åkestam Holst to develop an ad for a new baby crib. Below it is a swatch for women to urinate on setting off a chemical reaction that will determine the result. However, this is no ordinary test with a yes or no answer. For the women who tested positive, a discounted price for the crib will reveal itself. Is there anything IKEA can’t and won’t do for their customers?

To see how it works, click here


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