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A French bank cheekily decided to outsmart ad blockers, but instead of taking the fight online they decided to put ads into newspapers. The printed ad emulated an online advertisement where a small browser window is visible below, including a button instructing readers to “Click here” to redeem the offer. “We didn’t want you to miss our banner ad,” reads the copy. “So, we put it here.” The ad carried all the qualities of online into print, a clever scheme to capture the attention of those currently dodging the ads. Looks like print wins this round.
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