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Ford’s print + QR interactive journey

QR Codes Bring Print Ads To Life

To show off the innovative features of their new Explorer SUV, Ford partnered with BBR Saatchi and Saatchi to match this innovation in print.

They created a series of 3 interactive print ads that show off the Park Assist, Adaptive Cruise Control and Power Fold features of the Explorer SUV.

To activate the ad, readers could scan the QR code and place their phones on the highlighted area in the ad. An SUV would appear on screen, allowing the reader to experience a virtual demonstration of the model’s new capabilities.


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