Fake Print Headlines

The art of print media has a reputable lifespan providing consumers with relevant information while building the trust of generations. The Columbia Journalism Review have tackled ‘fake news’ hysteria through a series of tongue-in-cheek headlines including ‘Dad’s Facebook Posts’, ‘Retweets from strangers’ and ‘Some guy’s blog’. These headlines underscore the value and importance of concrete, fact-based journalism. Jexy Holman and Nuno Teixeira, Associate Creative Directors, TBWA\Chiat\Day New York, “We wanted to fight back on behalf of real journalism, by creating a campaign that highlights the dangers of taking these “fake news” sources at face value, and underlines the importance of diligent, accurate reporting in the public sphere.”

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