With paper, a biological focus is applied so that after the life cycle of the paper product it can flow back into the biological material cycle and be useful on a permanent basis.
Cradle to Cradle applies a simple principle: waste equals food.
A philosophical approach put into action with product engineering and development. Architect William McDonough and chemist Michael Braungart have challenged the ‘cradle to grave’ manufacturing model, dating back to the industrial Revolution, arguing it creates such high level waste and pollution in the first instance that we must
be smarter and build a better model.