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COPPAFEEL – USED PRINT MARKETING TO RAISE BREAST CANCER AWARENESS

CoppaFeel is a charity that raises awareness around breast cancer with campaigns designed to educate young woman to get a free monthly check.

How they did it

  • CoppaFeel used print marketing
  • The aim was to remove the awkwardness and raise breast cancer awareness
  • Branding 250 bags to encourage women to get a monthly breast check

Results

  • 62% of pharmacists see the branded paper bags as a ‘great idea’
  • 80% said it made it easier to engage in a conversation without the stigma of talking about a difficult conversation
  • 45% believed that is was successful in encouraging young women to perform a check and potentially save their life

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