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COCA-COLA – THE WONDER OF US POEM

Coca Cola’s held its long-term position of inclusion once again when they used print advertainment to showcase their ‘The Wonder of Us’ poem

How they did it

  • Coca Cola used print marketing
  • The campaign also provided confidence and commitment with persuasive words of safety
  • A different person’s handwriting wrote each line of the poem

Results

  • The advert received 2.5 billion total impressions
  • 500 press stories
  • The poem also drew attention from press outlets in lifestyle media, including several LGBT publications

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