Value of Paper and Print

Continental Tyres BestDrive Easter 2018

Continental Tyres wanted to target customers over the Easter period with a strong road safety message, and so created a letterbox mailer that encouraged customers to purchase new tyres at their local BestDrive store.

How they did it

  • The campaign creative was sent to over 300,000 letterboxes around Australia over Easter, strategically tapping into the road safety message – a strong purchase driver over this key holiday period.

  • As a preferred supplier, BestDrive also produced a catalogue that aimed to increase the number of Continental Tyres sold in-store throughout April, while ensuring BestDrive’s appealing offers remained front of mind for consumers in the market for tyres or car servicing.

The results

  • The number of phone enquiries generated by online Google searches doubled from an average of 300 to over 600 for the month of April, while the promotion was also featured in the BestDrive Easter Catalogue.
  • This resulted in a 300% increase in both online and in-store redemptions compared to previous months.

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