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Coles – Magazine

The key objectives for Coles magazine are to engage the supermarket’s millions of customers, building brand equity and influencing purchase to drive sales

How they did it

  • Using Print Marketing
  • A magazine was developed to inspire, engage and drive sales
  • Every issue of the magazine is packed with recipes designed to feed the family quickly, easily and on the right budget

Results

  • Readership increased over 4.3 million
  • 88% of customers think Coles magazine content is trustworthy

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