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Coca-cola changed their packaging to appeal to younger consumers

Coca-Cola had lost it’s ‘cool’ factor. In order to resonate with Aussies again, a touch of personalisation was introduced to their packaging.

How they did it

  • Printed 150 of Australia’s most popular names on their can and bottle packaging.
  • The Kings Cross advertising billboard was transformed into an interactive sign.
  • Kiosks were set up in Westfield centres where consumers waited queues to create their own bespoke can with any name they wanted

The results

  • 7% increase in young adult consumption
  • 2 out of 5 Australians bought a coke to share
  • Over 250 million personalised cans or bottles were sold
  • 12 million media impressions
  • 4% increase of category

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