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Bullet proof poster

Ogilvy Made Bulletproof Ads to Protest Lax Gun Laws

What better way to grab consumer’s attention than expressing irony through print?

Ogilvy created bullet proof posters to visually represent their support to change the gun laws in the United States.

The posters were made out of 1/2″ thick Kevlar capable of stopping high caliber bullets to demonstrate how these posters can give Americans more protection than the current laws in place.

The campaign sparked conversation about why guns are being supplied to people without proper background checks as every year, 50% of America’s gun sales conducted without background checks.


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