The national chain of discount department stores is a big fan of print marketing, and a newspaper insert was sent to over 1.8m consumers across Australia.

How they did it

• Since many Big W customers were not aware that the store carried a large range of good quality, low priced outdoor and camping equipment, the catalogue needed to demonstrate that Big W is a destination for everything you need for a great summer.

• Families expect low and competitive prices on a variety of outdoor essentials, but are also looking for inspiration with quality and on-trend items to create great family experiences over the summer holidays. 

The results

• The catalogue was a sales success, showing a combined sales uplift across the Camping and Outdoor Goods categories of 2.5% on the previous year, despite tough market conditions.
• It also attracted praise from customers on social media, with comments such as: “Big W have really lifted their game,” and “Can’t wait for these new products to hit my local!”.

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