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Beck’s beer used print to promote New Zealand music month

Beck’s Beer wanted to increase awareness of new and up and coming Kiwi bands. To do this, they created an interactive poster that enabled consumers to select tracks and create their own using various sound effects and audio elements.

How they did it

  • Conductive ink was printed onto the reverse of the posters to create the capacitive touch sensors which register electrical signals from the user’s fingers
  • The conductive ink was then connected to an Apple II style processor which introduced iPad like touch to the poster
  • 100 posters were created and distributed at 60 street poster sites around Auckland, Wellington, Christchurch and various towns and cities throughout New Zealand

The results

  • The highly engaging posters generated a lot of publicity for New Zealand Music Month
  • The multisensory experience created a great deal of excitement and intrigue

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