BE THAT GIRL
“Be That Girl” campaign by Sportsgirl was designed to encourage a diverse range of young women to self-love. The omnichannel campaign incorporates direct mail, audio-visual, social media and videography. The objective to integrate several marketing applications increases the recall and engagement of the campaign across a wide variety of mediums.
The integration of technological innovation into direct mail increases engagement and intrigue, encouraging recipients to connect, touch and taste. The box included video, food, printed collateral and sample products, which added to the brand experience.
Combining video, print and a gift creates a significant impact. The unique piece grabbed the attention of the audience while engaging with real material, conveying important content. Results across brand awareness, customer retention and recall will no doubt exceed the investment.
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