The Value of Paper and Print (VoPP) is an effectiveness campaign raising awareness of the power of paper, print and mail marketing in today’s noisy communications world. VoPP is a unified voice for the paper, print and mail industry and supports members with quality marketing collateral, PR and
media representation and targeted consumer research. VoPP is a campaign run by The Real Media Collective, an Industry Association promoting the effectiveness and environmental credentials of print media in the Australian and New Zealand markets.
