Emerging today are consumer groups who have never known a world without the internet, mobile phones and email. Yet are these generations the most supportive of digital communications or is there a wave of change? Trends analysis predict it is the ‘digital generations’ that are switching off – they are ‘de-teching’. The latest buzzword defines tech fatigue as gen-Y consumers, whilst digitally savvy and fluent, are putting down their digital devices and opting for the experience, the nostalgia and the privacy of reality. For marketers, this means keeping physical in their mix to remain connected and achieve good ROI.
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Better Burger created edible packaging to get consumers to think green smart The Mount Eden Better Burger restaurant took initiative and invested in innovative packaging to lower their environmental impact and build brand equity. How they did it Better Burger has been creating environmentally friendly packaging since 2017 For this campaign, they made the packaging from potato starch and water The campaign encouraged customers to eat everything on their plate, rubbish included The results 366,000 plastic items saved from landfill Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.