More than 10 million Australians aged 14+ read one or more catalogues in an average week, with more than half (5.8 million) buying a product as a result of seeing it in a catalogue. When it comes to prompting purchase among readers, supermarket catalogues have the highest conversion rate.
Better Burger created edible packaging to get consumers to think green smart The Mount Eden Better Burger restaurant took initiative and invested in innovative packaging to lower their environmental impact and build brand equity. How they did it Better Burger has been creating environmentally friendly packaging since 2017 For this campaign, they made the packaging from potato starch and water The campaign encouraged customers to eat everything on their plate, rubbish included The results 366,000 plastic items saved from landfill Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.