Start typing and press Enter to search

Employment

The paper and print industries employs ~321,000 Australians making it one of the largest manufacturing employers in the country. From designers to writers, printers and distributors, the paper and print industries employs cross-skilled Australians in both regional and metropolitan locations. Continuing to deliver a ~$7.1 billion industry.

Efficacy

Understanding the customers’ path to purchase provides marketers and media buyers insight into the customers’ purchasing journey. Determining which media channel is most useful to the customer when making purchasing decisions tells us what media mix delivers the best sales outcomes. Consideration to the customers’ path to purchase provides invaluable insight.

 

LATEST CASE STUDIES

BETTER BURGER – LEVERAGED EDIBLE PACKAGING TO PROMOTE THE ENVIRONMENT

Better Burger created edible packaging to get consumers to think green smart The Mount Eden Better Burger restaurant took initiative and invested in innovative packaging to lower their environmental impact and build brand equity. How they did it Better Burger has been creating environmentally friendly packaging since 2017 For this campaign, they made the packaging from potato starch and water The campaign encouraged customers to eat everything on their plate, rubbish included The results 366,000 plastic items saved from landfill   Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.

consumersSubscribe to VoPP