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PRINTSPACE – CATALOGUE TO INCREASE SALES

Printspace® embarked on a catalogue campaign to drive awareness and sales

Printspace is an online-based boutique art and stationery label with limited storefront distribution. They had never before produced or distributed catalogues via letterbox listribution. They embarked on a catalogue campaign to see how effective it was at communicating to the market who they are and what they offered.

How they did it

  • An 8pp full colour catalogue was designed with a discount code offering Free Shipping
  • The campaign ran for three months, May to July 2014
  • 140,000 catalogues were printed for distribution in selected zones

The results

  • An increase in Order Volume by 38.10%
  • A revenue increase in personalised products by 48.38%

Download this ready-designed PDF to access the full case study. VoPP gives you our blessing to use or rebrand the content to help you communicate the value of paper and print now.

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