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PORSCHE HARNESSES THE POWER OF MAGS + DIGITAL

Porsche combined magazine ads and virtual reality to launch their Porsche 911

With many brands and consumers fixated towards digital, Porsche set out to creatively mesh the physical and digital world to help attract new potential customers and produce an unforgettable experience.

How they did it

  • A four-page spread was placed in Fast Company’s April 2016 where 50,000 readers found a page with the small acetate prism enclosed
  • Readers placed the prism on top of a tablet computer that was running the 911 hologram video where 3-D footage of the latest Porsche 911 hovered before reader’s eyes, sparking it to life

The results

  • The ads drove engagement and left the audience with feelings of curiosity and intrigue

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